TITLE: Marketing Officer
REPORT TO: Director of Marketing
Summary: Marketing officer promote company's products/services. This can involve marketing existing products, developing new products to cater for consumer demand, or developing markets for new products or services. Marketing Officer contribute to and develop integrated marketing campaigns.
Tasks can involve:
Identify and analyses an organization’s strengths and weaknesses, and respond to opportunities and threats in the marketing environment and set goals for market share and growth
Develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting WASSHA products and services to those markets
Recruit, evaluate and support potential agents who can be WASSHA agents before installation.
Install whole WASSHA equipment’s into potential agents and train operators who are in charge at shops.
Support WASSHA agents in order to solve their challenges and increase the sales after installation.
Work on developing new WASSHA products and advice an approach to pricing and set prices for products and services
Develop plans for advertising, sales promotion, public relations, personal selling and sales management of WASSHA
Undertake WASSHA marketing audits to monitor sales performance; while maintaining and updating customer databases
Liaising and networking with a range of stakeholders including customers, and colleagues,
Communicating with target audiences and managing customer relationships;
Writing and proofreading copies of WASSHA adverts, fliers and marketing materials
Liaising with designers and printers to get a recommendable and acceptable WASSHA work design;
Attending events such as conferences, seminars, receptions and exhibitions which are beneficial to the company;
Conducting market research, for example using customer questionnaires and focus groups;
Contributing to, and developing, marketing plans and strategies;
Evaluating marketing campaigns;
Monitoring competitor activity;
Supporting the marketing director and other colleagues.
Any other assignments as may be given by your superior.
Education and Experience
i. BSc/BA in marketing, business administration or relevant field
ii. Proven experience as marketing officer or similar role of not less than 2 years
iii. Solid knowledge of marketing techniques and principles
iv. Good understanding of market research techniques, statistical and data analysis methods
v. Excellent knowledge of MS Office and marketing software
vi. Thorough understanding of social media and web analytics
vii. Excellent organizational and multi-tasking skills
viii. Outstanding communication and interpersonal abilities
ix. Creativity and commercial awareness
x. A team player with a customer-oriented approach
- Interpersonal skills
- Communication skills - verbal and written
- Listening skills
- Problem analysis and problem-solving
- Attention to detail and accuracy
- Data collection and ordering
- Customer service orientation
- Stress tolerance
How to Apply
Interested individuals should submit their applications to firstname.lastname@example.org indicating:
1. Why you think you qualify for this post
2. Current CV, indicating relevant experience based on previous tasks; and skills that you are bringing into the organization.
3. Names and contacts of three referees who have supervised you in your previous working history
Telephone calls will not be entertained.